China's AI toy market size is expected to exceed 30 billion yuan in 2025
In recent years, with the rapid development of artificial intelligence technology and the upgrading of household consumption, the AI toy market has ushered in explosive growth in China. According to the latest industry research report, the size of China's AI toy market is expected to exceed 30 billion yuan in 2025, with an annual compound growth rate of more than 20%. This trend not only reflects the surge in consumer demand for intelligent products, but also marks an important milestone in the transformation of the traditional toy industry toward technological and intelligent products.
1. Drivers of AI toy market growth
1.Technological advancements:The maturity of AI technology provides more innovative possibilities for the toy industry, such as the application of technologies such as speech recognition, machine learning and computer vision, making toys more interactive and educational functions.
2.Improvement of parents' educational awareness:Modern parents pay more attention to their children's early education and intellectual development. AI toys have become a popular choice for family education because of their educational and entertaining nature.
3.Policy support:In the "Plan for the Development of New Generation Artificial Intelligence", the country clearly proposed to promote the integration of AI with education, entertainment and other fields, providing policy dividends for the development of the AI toy market.
4.Consumption upgrade:With the increase in per capita disposable income, parents are more willing to pay for high-quality and high-value-added toys, which has promoted the market penetration of AI toys.
2. Market data and forecasts
| years | Market size (billion yuan) | growth rate |
|---|---|---|
| 2021 | 120 | 15% |
| 2022 | 150 | 25% |
| 2023 | 190 | 27% |
| 2024 | 240 | 26% |
| 2025 | 310 | 29% |
3. Analysis of popular AI toy categories
1.Intelligent early childhood education robot:It accounts for more than 40% of the market share and has functions such as voice conversation, story explanation, and English learning. It is highly favored by parents of preschool children.
2.Programming toys:Such as programmable building blocks and robot sets, cultivate children's logical thinking and creativity through gamification, with an annual growth rate of more than 30%.
3.AR interactive toys:Combining augmented reality technology, children can interact in virtual and reality, and representative products include AR globes, AR coloring books, etc.
4.Companionship AI Pet:Simulate real pet behavior, suitable for urban families, and meet children's emotional companionship needs.
4. Market competition pattern
At present, China's AI toy market is mainly divided into three major camps:
| Business Type | Representative Brand | market share |
|---|---|---|
| Technology companies | Xiaomi, iFlytek | 35% |
| Traditional toy manufacturers | Aofei Entertainment, Xinghui Interaction | 45% |
| Startups | UBL, Programming Cat | 20% |
5. Future development trends
1.Personalized customization:AI technology will promote toys to develop in a personalized direction, providing customized content based on children's interests and learning abilities.
2.Educational attribute reinforcement:In the future, AI toys will pay more attention to the integration with school curriculum and become an important tool for auxiliary teaching.
3.Cross-border integration:AI toys may be linked with products such as smart homes and wearable devices to create a more complete children's intelligent ecosystem.
4.Opportunities for going overseas:With its high cost-effectiveness and innovative design, AI toys made in China are accelerating their development of overseas markets such as Southeast Asia and the Middle East.
Overall, China's AI toy market is in a period of rapid growth, and technological innovation and consumption upgrading will continue to promote the expansion of the industry. By 2025, with the improvement of new infrastructure such as 5G and the Internet of Things, AI toys are expected to become an important part of the hundreds of billion-level children's consumption market, bringing broad development space to related companies.
check the details
check the details
en
