What industry does the toy manufacturing industry belong to?
As an important part of the global consumer goods industry, the toy manufacturing industry’s industrial attributes are closely related to market demand, technological innovation, and policy guidance. This article will analyze the positioning of the toy manufacturing industry from the dimensions of industry classification, market trends, hot topics, etc., and provide structured data based on hot content in the past 10 days.
1. Industrial classification of toy manufacturing industry

According to the "National Economic Industry Classification" (GB/T 4754-2017), the toy manufacturing industry belongs to"Cultural, educational, industrial and aesthetic, sports and entertainment products manufacturing industry"The subdivided industries under (Code 24) are specifically classified as follows:
| Industry level | Category name | code |
|---|---|---|
| Category | Manufacturing | C |
| Medium category | Cultural, educational, industrial and aesthetic, sports and entertainment products manufacturing | 24 |
| subcategory | toy manufacturing | 2450 |
From the perspective of the global industrial chain, the toy manufacturing industry has bothlabor intensiveandCreative design typeCharacteristics, the core links include raw material supply, production and processing, brand marketing and IP authorization, etc.
2. Hot topics in the toy industry in the past 10 days
Through searching the entire Internet, the recent (October 2023) hot spots related to the toy manufacturing industry are summarized as follows:
| Hot keywords | heat index | Related events |
|---|---|---|
| sustainable toys | ★★★★☆ | New EU regulations require that the recyclability rate of toy materials be increased to 60% |
| AI interactive toys | ★★★☆☆ | ChatGPT technology applied to educational toy development |
| Blind box supervision | ★★★★★ | China’s State Administration for Market Regulation plans to cap blind box sales prices |
| Trendy fun going overseas | ★★★☆☆ | The number of Bubble Mart stores in Southeast Asia increased by 120% year-on-year |
3. Overview of market data of toy manufacturing industry
The global toy market size and regional distribution in 2023 are as follows:
| area | Market size (billion US dollars) | annual growth rate |
|---|---|---|
| North America | 420 | 3.2% |
| Europe | 380 | 2.8% |
| Asia Pacific | 290 | 6.5% |
| Other areas | 90 | 4.1% |
4. Analysis of industry development trends
1.Technology integration accelerates: The proportion of STEM educational toys, AR building blocks and other products increased to 15%;
2.Environmental transformation: The use of bio-based plastics in toy raw materials has increased by 25% annually;
3.IP driver: Film and television co-branded toys contribute more than 30% of industry profits.
To sum up, the toy manufacturing industry spansTraditional manufacturingwithcultural creativityThe development dynamics of this composite industry deserve continued attention.
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