Home Metaverse White Paper Release: Virtual Exhibition Hall becomes a new standard for brand marketing

Home Metaverse White Paper Release: Virtual Exhibition Hall becomes a new standard for brand marketing

Recently, the home furnishing industry has ushered in major news. The "Home Metaverse White Paper" was officially released, and for the first time, it systematically proposed the "virtual exhibition hall" as the core scenario of brand digital marketing. According to the white paper, the global virtual home exhibition hall market size has exceeded 5 billion yuan in 2023, with an annual growth rate of 120%, becoming one of the fastest growing segments in the meta-universe track.

The following are the popular topic statistics on the home meta universe on the Internet in the past 10 days:

Three major changes driven by technology

The white paper points out that the popularity of virtual exhibition halls is mainly due to three major technological breakthroughs:

1.Real-time 3D rendering technology: The loading time of a single scene is shortened from 10 seconds to less than 0.5 seconds, and supports 8K ultra-high-definition material display

2.Spatial calculation algorithm: Achieve 1:1 size accurate restoration, with an error rate of less than 0.3%

3.Cross-platform interoperability: Supports seamless switching between multiple terminals such as WebGL, mobile terminal, VR headset, etc.

The following is a comparison of market share of mainstream technology suppliers:

Consumer behavior data reveals new trends

According to the white paper survey data, consumers who have used virtual exhibition halls show the following characteristics:

•Decision cycle shortens by 40%: The average residence time is 23 minutes, 5 times longer than traditional web pages

•Conversion rate increased by 2.7 times: AR trial function increases the average customer price by 65%

•The post-00s account for 58%: Become a core user group

The ranking of virtual showroom functions that consumers are most concerned about is as follows:

Industry standards are being formulated at accelerating pace

China Homes Association announced that it will launch the "Virtual Exhibition Hall Technical Specifications" in Q1 2024, focusing on solving three problems:

1. Data interface standardization: connecting mainstream design software and e-commerce platforms

2. User experience indicators: including vertigo index, interaction fluency, etc.

3. Digital asset rights confirmation: Establish a 3D model copyright protection mechanism

Experts predict that by 2025, more than 80% of home furnishing brands will come with virtual exhibition halls, and this technology will reconstruct the entire industrial chain from design, display to sales. A leading company CMO said: "Virtual exhibition halls are not only an alternative solution created by the epidemic, but also the ultimate answer to the way next generation consumers reach."

The main challenge facing the industry is3D digital asset libraryThe construction cost of a single brand is about 500,000-2 million yuan. However, with the application of AIGC technology, modeling costs are expected to drop by 70% in the next two years.