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Xiaohongshu "Pet Imitation Makeup" Challenge: Owner Cos becomes a pet's look aroused controversy

2025-09-19 03:21:23 pet

"Pet imitation makeup" challenge: owner cosplays into pet styles has caused controversy

Recently, the "Pet Imitation Makeup" challenge initiated by Xiaohongshu Platform has quickly become popular. The owner imitates the shape of his pets through makeup, clothing and props, which has caused heated discussions across the Internet. This event not only shows creativity and humor, but also topped the hot search list due to some controversial content. The following is a structured analysis of relevant data in the past 10 days:

KeywordsSearches (10,000 times)Number of participating usersControversial topic proportion
Pet imitation makeup45.6128,00018%
Pet anthropomorphism32.193,00027%
Animal protection dispute18.9N/A63%

1. Highlights of the event: creativity and warmth coexist

Xiaohongshu

During the challenge, many owners restore pet characteristics through exquisite makeup techniques, such as the ears of the spotted dog, the heterochromatic pupils of the ruffian cat, etc. Some works have received high praise for their high restoration, such as the Ragdoll Cat imitation makeup video of user "@Cat Star Designer", with a single viewing volume exceeding 5 million.

Emotional resonance is the main reason for the popularity of the event. The comment section often has heartwarming messages such as "This is the love that goes in both directions" and "the same style as the master", showing users' recognition of the theme of "people's pet bondage".

Popular worksAverage likesTypical representatives
Highly restored82,000@Shiba Inu Researcher
Funny and exaggerated67,000@南小日本小日本小日本
Short plot style105,000@Golden Retriever's Daily

2. Focus of controversy: sense of boundary and animal welfare

Some of the works have aroused doubts from animal protectionists:

1. In order to pursue effects, bloggers dye pets or wear inappropriate decorations;

2. In some videos, the pets clearly showed resistance, but the owner still forced the filming;

3. Whether animal anthropomorphism leads to neglect of pet nature.

The official account of the China Small Animal Protection Association issued an article calling for: "Entertainment behavior should be based on the premise of not harming animals." The post received more than 200,000 likes.

3. Platform response and user suggestions

Xiaohongshu has launched the "Pet Friendly Content Guide" to grade and mark disputed videos. User survey shows:

Attitude tendencyPercentageRepresents the point of view
Support innovation54%“Healthless creativity deserves encouragement”
Requirements38%"The behavioral red line needs to be clarified"
Totally object8%"Pets are not toys"

Conclusion: Finding the balance between entertainment and responsibility

This challenge reflects the unique way of contemporary young people expressing their emotions and also sounds the alarm for pet content creation. Experts suggest that owners should give priority to pet stress responses and avoid using irritating cosmetics; the platform can establish an "animal comfort" scoring system to allow truly loving content to gain more exposure.

At present, the topic #Scientific Makeup Guide# is emerging, and some veterinarians have joined the creative camp to use their expertise to guide how to participate in activities safely. This discussion on "how to express love correctly" may become an important node in the evolution of human pet relationships.

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