Hubei holds a global travel business conference: the integration of culture and tourism stimulates new momentum
Recently, Hubei Province successfully held a global travel business conference, attracting more than 1,000 travel business representatives from more than 50 countries and regions to participate. As an important symbol of the recovery of the cultural and tourism industry in the post-epidemic era, this conference not only demonstrated Hubei's rich tourism resources, but also promoted the interconnection of the global tourism market through multiple contractual cooperation. The following is the highlights of this conference and the correlation analysis of popular topics across the network in the past 10 days.
1. Quick view of the conference core data
| index | data |
|---|---|
| Participating countries/regions | 52 |
| Number of contracted projects | 28 |
| Amount of agreement | Over 12 billion yuan |
| Key promotion of scenic spots | 12 including Huanghe Tower, Wudang Mountain, Shennongjia, etc. |
| International media exposure | 320 million times |
2. Three highlights of cultural and tourism innovation
1. Digital cultural and tourism experience upgrade
The conference launched the Metaverse Exhibition Area for the first time, allowing participants to immerse themselves in the night tour of the Yangtze River, Enshi Grand Canyon and other scenes through VR technology. Data shows that the average daily experience in the exhibition area exceeded 5,000, and the related topic #Hubei Yuanshi Tourism# has been on the hot search list on Weibo.
2. A new paradigm for the activation of intangible cultural heritage
Intangible cultural heritage projects such as Chu Xiu and Han Opera have rejuvenated through the "tourism + cultural and creative" model, and the intangible cultural heritage product orders reached 230 million yuan on the spot. The topic of "Putting Chu Xiu on Your Body" that has been hotly discussed on the Internet has reached 180 million times.
3. Low Carbon Tourism Initiative
The conference issued the "Yangtze River Ecological Tourism Declaration", and 15 international travel agencies signed contracts to join the carbon neutral travel plan. The topic has been forwarded more than 100,000 times on overseas social platforms.
3. Analysis of hot spots in the entire network
| Hot Topics | Relevance | Platform popularity index |
|---|---|---|
| #New trends in summer travel# | 92% | Weibo 85 million |
| #Cultural Confidence Tourism Expression# | 88% | TikTok 120 million |
| #International flight recovery accelerates# | 76% | Headlines 62 million |
| #Gen Z Travel Consumption Report# | 81% | Bilibili 43 million |
4. Industry impact and future prospects
The conference has promoted a number of international cooperation: Germany's TUI Group will open a direct flight route from Frankfurt to Wuhan; South Korea's Mod Tourism promises to transport 50,000 tourists this year. Experts predict that the number of inbound tourists in Hubei Province is expected to recover to 85% of 2019 in 2023.
It is worth noting that the "Yangtze River International Golden Tourism Belt Construction Plan" released during the conference attracted widespread attention. The plan proposes to create a development pattern of "one core, two wings and multiple nodes", and plans to achieve an added value of the cultural and tourism industry to account for 8% of GDP by 2025.
At the critical juncture of the recovery of global tourism, Hubei’s innovative practices with culture as the soul, ecology as the basis and technology as the wings provide the world with a Chinese solution for the integrated development of culture and tourism. As the experts at the meeting said: "This conference is not only a trading platform, but also a bridge for civilized dialogue."
(The full text has a total of 856 words)
check the details
check the details
en
