The proportion of cross-provincial travel has reached a new high, and self-driving tourism and health care travel have increased significantly
With the arrival of the summer tourism peak season, the domestic tourism market ushered in a new round of recovery. According to recent data, the proportion of cross-provincial travel has reached a new high, and self-driving tourism and health care tourism have become the two most obvious growth areas. The following is an in-depth analysis of popular travel topics across the Internet in the past 10 days.
1. The proportion of cross-provincial travel has reached a new high, and the summer tourism market continues to heat up
According to data released by major tourism platforms and industry institutions, the proportion of cross-provincial travel orders has increased significantly since July. Data from some platforms show that the proportion of cross-provincial travel has exceeded 60%, an increase of nearly 20% over the same period last year. The following are the specific data:
| Platform/Institution | The proportion of cross-provincial travel | Year-on-year growth |
|---|---|---|
| Ctrip | 65% | 18% |
| Tongcheng Travel | 62% | 15% |
| Flying Pig | 58% | 12% |
Popular cross-provincial travel destinations include Yunnan, Sichuan, Xinjiang, Hainan and other places, among which the search volume in Dali, Lijiang and other places in Yunnan increased by more than 50% year-on-year.
2. Self-driving tourism has increased significantly, and short-distance tourism still accounts for the mainstream
Self-driving tours have become one of the highlights of this summer tourism market. Data shows that the number of car rental orders increased by more than 30% year-on-year, with family self-driving tours accounting for the highest proportion. The following are data related to self-driving tours:
| index | data | Year-on-year growth |
|---|---|---|
| Car rental order quantity | 1.2 million orders | 32% |
| Percentage of family self-driving tours | 45% | 10% |
| Short-distance self-driving tour (within 300 kilometers) | 65% | 8% |
It is worth noting that the proportion of new energy vehicles renting has increased significantly, accounting for 25%, reflecting the increased preference of tourists for environmentally friendly travel methods.
3. Health and wellness and travel demand surges, and silver-haired people become the main force
Health care and tourism have become a new growth point in the tourism market this year. With the deepening of an aging society, the silver-haired people have strong demand for healthy and leisure travel methods. The following are the relevant data on health care and travel:
| index | data | Year-on-year growth |
|---|---|---|
| Health and wellness travel order quantity | 850,000 orders | 40% |
| The proportion of silver-haired family | 55% | 15% |
| Popular destinations (such as Bama, Guangxi, Tengchong, Yunnan) | Search volume increased by 60% | - |
The average stay time for health and wellness is relatively long, usually 7-15 days, far exceeding the 3-5 days of ordinary tourism products, showing the huge potential of this market segment.
4. Analysis of tourism consumption trends
Overall, this summer tourism market shows the following trends:
1.Cross-provincial travel recovery is strong: Relaxation of policies and the recovery of tourists' confidence have driven the proportion of cross-provincial travel to a new high.
2.Self-driving tours continue to be hot: Flexibility and safety have become the first choice for family travel.
3.Health and wellness travel and residence rise: In the context of an aging society, the demand for healthy tourism has grown rapidly.
4.Short-distance tours still dominate: Due to time and budget constraints, short-distance self-driving tours within 300 kilometers account for the highest proportion.
In the future, with the further recovery of the tourism market, personalized and healthy tourism products will become the new focus of competition.
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