Red, autumn colors and moonlight: an important element that ignites domestic tourism consumption enthusiasm
Recently, the domestic tourism market has ushered in a wave of consumption boom, with red tourism, autumn scenery viewing and moonlight economy becoming the three core driving forces. According to popular topic data on the entire network, in the past 10 days, the search volume and discussion of these three types of topics have increased by 35%, 42% and 28% year-on-year respectively, driving a significant increase in scenic spot tickets, hotel accommodation and surrounding consumption. The following is the structured data display:
| theme | Search volume growth rate | Top 3 Popular Destinations | Related consumption growth |
|---|---|---|---|
| Red Travel | 35% | Jinggangshan, Yan'an, Xibaipo | Ticket Sales +40% |
| Views of autumn scenery | 42% | Jiuzhaigou, Xiangshan, Kanas | B&B reservation +50% |
| Moonlight Economy | 28% | West Lake, Huangshan, Lijiang Ancient City | Nighttime dining +33% |
1. Red Tourism: The explosion point of the integration of patriotism and culture and tourism
After the National Day holiday, the popularity of red tourism continued to rise. The average daily visitor volume of Jinggangshan Revolutionary Museum exceeded 12,000, and the Yan'an red live performance "Yan'an Defense Battle" was full of events. Young tourists account for 45%, and study tours and parent-child tours have become the main forms.
2. Appreciating the scenery in autumn: Natural landscapes drive consumption across the region
As the country enters the best autumn viewing period, the daily reception volume of Jiuzhaigou has recovered to 90% of the epidemic, and the ticket revenue of Xiangshan Red Leaf Festival in the first week exceeded 8 million yuan. Photography enthusiasts and self-driving tour groups contributed 60% of the passenger flow, and sales of surrounding agricultural and specialty products increased by 75% simultaneously.
| Autumn scenery | Best viewing period | Peak passenger flow | Featured Activities |
|---|---|---|---|
| Jiuzhaigou | Mid-October-early November | 23,000 people per day | Cailin Photography Contest |
| Xiangshan Park | Late October to mid-November | 58,000 people/day | Red Leaf Cultural and Creative Market |
| Kanas | End of September to end of October | 11,000 people/day | Herders' transfer experience |
3. Moonlight economy: Innovation and upgrading of night travel mode
The booking volume of "Rafting the Moon" project in West Lake doubled year-on-year. Huangshan launched a moonlight camping area with an altitude of 1,700 meters. The night light show of Lijiang Ancient City drove a 40% increase in shop turnover. Data shows that the per capita consumption of night tours reached 287 yuan, 26% higher than that of daytime.
Tourism consumption trend forecast:According to industry analysis, this wave of craze will continue until the end of November, and the superposition effect of the three major elements will be further released:
Experts suggest that tourists should pay attention to the policy of booking a scenic spot and travel staggeredly to get a better experience. Cultural and tourism departments in various places are also improving service quality by extending opening hours and increasing shuttle vehicles, consolidating the growth momentum of this round of tourism consumption.
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