SAIC Group's sales in August increased by 41% year-on-year, close to BYD's top position

SAIC Group's sales in August increased by 41% year-on-year, close to BYD's top position

Recently, the domestic automobile market structure has ushered in new changes. SAIC Group's latest sales data for August showed that its monthly sales reached 363,400 vehicles, a year-on-year increase of 41%, showing a strong market recovery momentum. This achievement not only set a new record for SAIC Group's monthly sales in recent years, but also directly threatens BYD's long-term top sales ranking. The following are structured data and hot spot analysis:

1. The core driving force of SAIC Group's sales growth

SAIC Group's explosive sales growth in August was mainly due to the synergistic efforts of its three major brands:

• SAIC Volkswagen: Monthly sales volume was 92,000 units, an increase of 27% year-on-year, and the main models Lavida and Passat contributed significantly;
• SAIC-GM: Sales volume was 87,000 units, a year-on-year increase of 35%. Buick GL8 and Cadillac LYRIQ became the highlights of the new energy transformation;
• SAIC Passenger Car: New energy models account for 42%, and models such as Roewe RX5 and Zhiji LS7 promote the high-end brand.

2. BYD’s response and market response

Although BYD still tops the list with sales of 374,900 vehicles, its year-on-year growth rate (34.5%) is lower than SAIC Group. BYD has made frequent moves recently:

• roll out"Champion Edition" modelPrice reduction strategy, the starting price of Qin PLUS DM-i fell to 99,800 yuan;
• Accelerate overseas layout, exports reached 25,000 vehicles in August, an increase of 65% year-on-year;
• start upMillions of high-end brands look up toThe delivery of the company attempts to break through the brand ceiling.

3. Analysis of industry competition pattern

In terms of market share, the gap between BYD and SAIC Group has narrowed to 0.6 percentage points. Here are the three major focus of current market competition:

4. Expert views and future forecasts

Industry analysts pointed out that if SAIC Group maintains its current growth rate, it is expected to surpass BYD in the fourth quarter. But there are two major variables to pay attention to:

1. Policy Impact: The new round of stimulus policies for automobile consumption may further activate the market;
2. Technical breakthrough: New technologies such as solid-state batteries and 800V high-voltage platforms may reshape the competitive landscape.

Overall, the pattern of domestic auto companies with "one super, many strong" is loosening in 2023. With the systemic capabilities of traditional auto companies and the rapid advancement of new energy transformation, SAIC Group has shown the potential to compete for the top spot. In the next few months, the sales tug-of-war between the two companies may become the biggest highlight of the industry.

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