WeChat red envelopes and Alipay red envelopes: the latest comparison and usage guide in 2024
As the Spring Festival approaches, WeChat red envelopes and Alipay red envelopes have once again become the focus of national attention. This article will combine the hot topics on the Internet in the past 10 days to provide you with a detailed analysis of the differences between the two platforms from the dimensions of functions, rules, user preferences, etc., and attach the latest data comparison.
1. Comparison of core functions (latest data in 2024)
| Function items | WeChat red envelope | Alipay red envelope |
|---|---|---|
| Single transaction limit | 200 yuan (normal) | 1,000 yuan (normal) |
| The upper limit of group red envelopes | 20,000 yuan | 10,000 yuan |
| red envelope cover | Support customization (charged) | Official templates only |
| Voice red envelope | support | Not supported |
| AR red envelope | Not supported | support |
| Withdrawal fee | 0.1% (≥1 yuan) | free |
2. Latest updates on Spring Festival activities
According to the Baidu Index, the search volume for "WeChat red envelope" has increased by 240% year-on-year in the past seven days, and the search volume for "Alipay red envelope" has increased by 178%. The two major platforms have successively announced Spring Festival activities:
1.WeChat red envelope: Launched the "Year of the Dragon Exclusive Cover", users can record dialect blessings to generate voice red envelopes, and added the "Solitaire Red Envelope" gameplay. Continuously sending red envelopes in the group can trigger special effects.
2.Alipay red envelope: Continuing the "Collecting Five Blessings" activity, a new "AI writing blessing" function is added. AR real-life red envelopes can be hidden in furniture or supermarket shelves. Scan the barcode of a specific product to receive a random red envelope.
3. Differences in user behavior
| scene | Proportion of WeChat red envelopes | Proportion of Alipay red envelopes |
|---|---|---|
| socializing with friends and family | 78% | 22% |
| business dealings | 35% | 65% |
| Post-90s users | 62% | 38% |
| Users over 50 years old | 41% | 59% |
4. Detailed explanation of withdrawal rules
1.WeChat red envelope: If the total amount exceeds 1,000 yuan, your ID card needs to be verified. Cash withdrawals are charged at 0.1% (minimum 0.1 yuan). The payment time is about 1-3 working days.
2.Alipay red envelope: The single-day withdrawal limit is 50,000 yuan, and the lifetime free withdrawal limit is 20,000 yuan. The excess amount can be redeemed for the free limit through points.
5. Safety precautions
Recent online fraud data shows that red envelope-related fraud cases have increased by 15% year-on-year. The main types include:
- Fake "huge red envelope" external link
- "Red envelope" requiring payment password
- Fake "official red envelope" applet
Police reminder: All formal red envelopes do not require entering a password, and WeChat/Alipay officials will not send red envelope links via text messages.
6. Suggestions for use
1.social scene: Give priority to WeChat red envelopes, which have various ways to play and are easy to spread.
2.business scene: Recommend Alipay red envelopes for more flexible fund management
3.Used by elders: Alipay's "voice broadcast" function is more considerate
4.Large red envelope: It is recommended to send them separately to avoid triggering risk control restrictions.
As of the latest data in 2024, the monthly active users of WeChat red envelopes have reached 920 million, and the monthly active users of Alipay red envelopes have reached 680 million. Choose the red envelope tool that suits you to make your New Year greetings more warm!
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