How much does nine roses cost? An inventory of hot topics and hot content across the Internet
Recently, the price of Nine Roses has become one of the hot topics on social platforms. Based on the hot content on the entire network in the past 10 days, we have compiled a structured data analysis report to help you understand the market conditions and related hot spots.
1. Comparison of market prices of Nine Roses
| city | Ordinary rose (yuan) | Imported roses (yuan) | Holiday premium range |
|---|---|---|---|
| Beijing | 120-180 | 260-350 | +40% |
| Shanghai | 130-200 | 280-400 | +50% |
| Guangzhou | 100-150 | 240-320 | +35% |
2. Related hot topics
1.Flower e-commerce promotion war: Recently, Pinduoduo and Douyin e-commerce companies launched the "9.9 yuan flash sale on flowers" campaign, which has driven more than 200 million views on related topics.
2.New rose varieties: The search volume of Internet celebrity rose varieties such as "Broken Ice Blue" and "Cappuccino" increased by 320% week-on-week.
3.Festival economic effect: Flower orders around Mother’s Day increased by 65% year-on-year, and nine roses became a popular choice.
3. Consumer Behavior Data
| Purchase channels | Proportion | Average price per customer |
|---|---|---|
| Offline flower shop | 42% | 168 yuan |
| Takeaway platform | 33% | 145 yuan |
| E-commerce platform | 25% | 98 yuan |
4. Analysis of price influencing factors
1.seasonal fluctuations: In May, rainfall in the main producing areas of Yunnan increased, causing the wholesale price of high-quality roses to rise by 12%.
2.Logistics cost: After the oil price adjustment, the cost of cold chain transportation increased by 8-10 yuan/box.
3.Packaging innovation: The recently popular "eternal flower gift box" increases the overall cost by 25-60 yuan.
5. Consumption Trend Forecast
| Time node | Estimated price range | Popularity of demand |
|---|---|---|
| 520 Internet Valentine’s Day | 150-220 yuan | ★★★★★ |
| Qixi Festival | 180-260 yuan | ★★★★☆ |
| daily consumption | 90-150 yuan | ★★★☆☆ |
6. Purchase suggestions
1. Place your order 3-5 days in advance to enjoy a 15-20% early bird discount.
2. Choosing a combined bouquet (roses + flowers) is more cost-effective.
3. Pay attention to the flash sale activities in the live broadcast room. Some merchants offer trial packages for 19.9 yuan.
7. Industry trends
According to the latest data from the China Flower Association, the rose planting area will expand by 18% year-on-year in the first quarter of 2024, but due to climate effects, the proportion of high-quality flower materials will decrease by 5%. The Douyin topic #九都roses has been viewed 320 million times, and there are over 150,000 Xiaohongshu-related notes.
From the above data analysis, it can be seen that the price of Nine Roses is affected by multiple factors. It is recommended that consumers choose purchase timing and channels based on actual needs. As "emotional consumption" continues to heat up, the flower market will remain active.
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