Pop Mart participated in the Service Trade Fair for the first time as an exclusive trendy cultural brand partner
Recently, the 2023 China International Trade Fair for Trade in Services (referred to as "Communications for Trade in Services") was grandly opened in Beijing. As the largest comprehensive exhibition in the field of service trade in the world, this year's Service Trade Fair attracted many industry-leading companies to participate. Among them, trendy culture brandsPop MartFor the first timeExclusive trend culture brand partnersThe appearance of the identity of the exhibition became a highlight of the exhibition.
Pop Mart's exhibition not only displayed its iconic trendy toy products, but also attracted a large number of viewers to stop through interactive experiences and limited edition releases. The following are the main activities and data performances of Pop Mart during the Service Trade Fair:
| Event content | Data performance | Number of participants |
|---|---|---|
| Limited-time blind boxes available | First-day sell-out rate 100% | More than 5,000 people |
| Trendy toy DIY interactive area | Average daily experience amount 300+ | Cumulative 2000+ |
| Brand Theme Forum | Online live viewing volume exceeds 500,000 | 500+ live audience |
Wang Ning, founder and CEO of Pop Mart, said that this cooperation is an important step for the brand to move towards internationalization. The China International Trade Fair provides Pop Mart with a platform to showcase its influence in trendy culture, and also brings more diversified consumer experiences to consumers around the world.
The collision between trendy culture and the China Trade Fair
Pop Mart's exhibition marks the deep integration of trendy culture and traditional service trade. In recent years, the trendy toy market has continued to heat up. According to iMedia Consulting data, the scale of China's trendy toy market is expected to exceed 2023.50 billion yuan, the annual growth rate remains atMore than 20%. As the industry leader, Pop Mart's market performance is particularly impressive:
| index | 2022 | 2023 (Forecast) |
|---|---|---|
| Revenue (billion yuan) | 46.6 | 58.3 |
| Number of members (10,000) | 1600 | 2000+ |
| Overseas market share | 10% | 15% |
During the China International Trade Fair, Pop Mart also released a joint plan with traditional cultural IPs such as the Palace Museum's Cultural and Creative and Dunhuang Research Institute, further broadening the cultural boundaries of trendy toys. Industry insiders believe that this cross-border cooperation not only enhances the brand value, but also injects new vitality into traditional culture.
Consumer feedback and industry outlook
At the exhibition, many consumers expressed their deep impression of Pop Mart's innovative capabilities and IP operations. An audience from Shanghai mentioned: "Pop Mart's trendy toys are not only toys, but also a cultural symbol." This emotional resonance is the core driving force for the brand's continued growth.
Looking ahead, Pop Mart plans to accelerate overseas expansion and focus on Southeast Asian and European and American markets. According to insiders, the brand will be in100 new stores worldwideand launch more localized products. As Generation Z becomes the main consumer force, the trendy toy industry is expected to usher in broader development space.
Pop Mart's participation in the Service Trade Fair this time is not only a brand display, but also a sign of the industry trend. The combination of trendy culture and service trade may become a new engine for future economic development.
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