Lesen has been developing a hit product after more than ten years of technical accumulation: the logic from technology accumulation to market explosion
In the technology industry, the birth of popular products is often not accidental, but the result of long-term technological precipitation. The Transformers series recently launched by Robosen has become a global phenomenon-level hit, and behind it is the concentrated explosion of more than ten years of technical accumulation. This article will explain how Lesen completed the leap from technical accumulation to market explosion through structured data and analysis.
1. Technical precipitation period (2010-2018)
Lesen's predecessor began to develop core robot technologies and algorithms as early as 2010. The technical accumulation at this stage is mainly concentrated in the following areas:
| Technical field | R&D investment (year) | Number of patents |
|---|---|---|
| Servo motor | 8 | 32 |
| Motion control algorithm | 7 | 28 |
| Voice interaction | 5 | 15 |
| Deformed structure | 6 | twenty four |
2. Product verification period (2019-2021)
After the core technology matured, Lesen began to launch commercial products for market verification. Key data for this stage:
| Product Series | Release time | Sales volume (10,000 units) | User rating (5-point scale) |
|---|---|---|---|
| T9 programming robot | 2019Q3 | 12.5 | 4.2 |
| K8 intelligent robot | 2020Q2 | 8.3 | 4.0 |
| Transformers concept machine | 2021Q1 | 3.2 | 4.5 |
3. The explosive period of hot products (2022-2023)
In 2022, the Transformers flagship product launched by Lesen and Hasbro has become a phenomenal hit. Market performance data:
| index | Value |
|---|---|
| Global sales | 500,000 units |
| Single product price | $699-999 |
| Crowdfunding amount | $12 million |
| Social media topic volume | 230 million times |
4. Technical support behind popular products
The success of Lesen's popular products is based on more than ten years of core technology accumulation:
1.Precision servo system: The independently developed micro servo motor achieves a control accuracy of 0.1 degrees, which is the basis for achieving complex deformation actions.
2.Intelligent motion control: The accumulated motion control algorithm allows the robot to complete more than 1,000 preset actions and supports user-defined programming.
3.Modular structural design: Through years of accumulated deformed structure patents, rapid conversion between automobile forms and human forms has been achieved.
5. Industry Inspiration
Lesen's case brings important inspiration to the technology industry:
1.Long-term value: In the era of pursuing rapid monetization, companies that insist on core technology research and development can ultimately obtain greater market returns.
2.Technology productization path: From laboratory technology to consumer hot products, it requires multiple rounds of product iteration and market verification.
3.IP empowerment effect: After the core technology has accumulated to a certain level, multiplier effect can be generated by cooperation with well-known IPs.
At present, Lesen has begun to platform the accumulated robot technology to provide technical solutions for more consumer-grade robot products. According to industry analysis, its technology platform has served more than 20 robot companies, which may be its growth point in the next decade.
From Lesen's case, we can see that in the technology industry, real hot products are never accidental, but the inevitable result of long-term technical accumulation. More than ten years of persistence have finally won the recognition of the global market, which may be the best return to technology-based companies.
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