Internet celebrity "Starry Mooncake" has caused controversy: LED light design with filling is accused of being flashy
Recently, an internet celebrity product called "Starry Mooncake" has sparked heated discussion on social media. This mooncake uses "luminous filling" as its selling point and has a built-in micro LED light. After cutting, it can present a starry sky effect, attracting a large number of consumers to buy. However, as the number of actual experiences increases, controversy follows, and many netizens complain that it is "flattering" and "very low cost-effective".
1. Event background: Starry mooncakes become popular and controversial
Starry Mooncakes are launched by an internet celebrity dessert brand, focusing on "Mid-Autumn Festival limited" and "visual feast". In its promotional video, the effect of the LED light flashing after cutting the mooncake is indeed amazing. Coupled with the limited-edition hunger marketing strategy, it quickly became a hot topic on social platforms. However, actual buyer feedback is polarized.
| Support opinions | Oppose viewpoint |
|---|---|
| Creative and unique, suitable for taking photos and checking in | LED lights are inedible and have poor practicality |
| Strong festive atmosphere | Price is high (single price is 98 yuan) |
| Limited-time sale has collection value | Some consumers report that the lighting effect is inconsistent with the publicity |
2. Consumer test data: the gap between ideal and reality
According to actual test feedback on social media, there is a big gap between the actual experience and publicity of Starry Mooncakes. The following are some consumers’ questions:
| Question Type | Specific description | Frequency of occurrence (100 comments sampled) |
|---|---|---|
| Lighting effects | Dim or uneven lights | 68% |
| Safe to eat | Worry about the safety of LED light wrapping materials | 45% |
| Taste evaluation | The filling is ordinary, no different from ordinary mooncakes | 82% |
| Cost-effective | Consider price and value not to match | 76% |
3. Expert opinion: The balance between innovation and practicality
Food industry experts and marketers also expressed their opinions on this controversy:
1.Food Safety: Experts pointed out that although LED lamps are not listed as food additives, they need to ensure that their shell materials meet food contact standards and avoid the release of harmful substances at high temperatures.
2.Marketing Ethics: Marketing scholars believe that such products take advantage of consumers' "curious psychology", but if the actual experience and publicity gap is too large, it may trigger a crisis of brand trust.
3.Innovation direction: Dessert designers suggest that food innovation should prioritize the combination of taste and aesthetics rather than simply pursuing "visual gimmicks".
4. Netizens’ hot discussion: voices of support and criticism
Under the topics related to Weibo, the number of discussions among netizens has exceeded 100,000. The following are representative statistics:
| Viewpoint tendency | Typical comments give examples | Likes (10,000) |
|---|---|---|
| Support innovation | "Willing to pay for creativity, you must have a sense of ritual during the holidays." | 3.2 |
| Criticism and questioning | "Buy mooncakes are not to eat lamps, but merchants put the cart before the horse" | 5.7 |
| Neutral attitude | "The concept is interesting, but I hope to improve practicality" | 2.1 |
5. Industry impact and future prospects
The controversy over the Starry Mooncake reflects the common phenomenon in the current Internet celebrity food market:
1.Short-term popularity and long-term reputationConflict: Data shows that 73% of Internet celebrity foods have dropped sharply three months after they are released.
2.Generation Z consumer psychologyGrasp: Young consumers pursue "social currency attributes" and are increasingly paying attention to the actual value of products.
3.Regulatory gap: At present, the standards for non-edible decorative components in food are not yet perfect, and industry standards are urgently needed.
This controversy may bring inspiration to the market: food innovation cannot be stopped at superficial gimmicks, and how to balance creativity and practicality is the key to winning consumers.
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