Qiuyuepear is cold on the market: sales of e-commerce platforms declined by 30% year-on-year, becoming unsold products

Qiuyuepear is cold on the market: sales of e-commerce platforms declined by 30% year-on-year, becoming unsold products

Recently, the listing of Qiuyue Pear has attracted widespread attention. As a star product in the autumn fruit market, Qiuyue pear has encountered a rare cold sales wave this year. According to data from many e-commerce platforms, the sales of Qiuyue pears fell by 30% year-on-year, and some production areas even experienced unsalable sales. Behind this phenomenon is both the impact of changes in market supply and demand, and is also closely related to the change in consumer preferences.

1. Qiuyue pear market performance data

The following is a comparison of the sales data of Qiuyueli on major e-commerce platforms in the past 10 days:

It can be seen from the table that the sales of Qiuyuepear on major e-commerce platforms have declined significantly, and the decline is consistent, reflecting the overall weak trend of the market.

2. Analysis of the reasons why Qiuyue pear is unsalable

1.Market competition intensifies: In recent years, competition in the fruit market has become increasingly fierce, and new varieties have emerged continuously, such as Sunshine Rose Grapes, Soft-seeded Pomegranates, etc., which divert the purchasing power of some consumers.

2.Changes in consumer preferences: The popularization of the concept of healthy eating has led some consumers to turn to low-sugar fruits, while Qiuyue pear has a high sugar content, which may not meet the needs of some consumers.

3.Price factors: The purchase price of Qiuyue pears this year has risen by 15% compared with last year, resulting in a surge in terminal retail prices and curbing some consumer demand.

4.Weather impact: This year, some production areas encountered continuous rainy weather during the ripening period of Qiuyue pear, which affected the quality of fruits and led to a decrease in consumers' willingness to purchase.

3. Producing areas respond

Faced with sales difficulties, various production areas have begun to take a variety of measures to deal with:

4. Expert advice

Agricultural experts pointed out that to solve the sales dilemma of Qiuyue pear, joint efforts of all parties are required:

1.Quality upgrade: Production areas should strengthen variety improvement and planting technology improvement to ensure stable fruit quality.

2.Brand building: Through geographical indication certification and other methods, enhance the brand value of Qiuyue Pear.

3.Channel expansion: In addition to traditional e-commerce platforms, we should also actively explore emerging sales channels such as community group buying and short video sales.

4.Price Strategy: On the premise of ensuring farmers' income, appropriately adjust the price strategy to improve cost-effectiveness.

5. Future Outlook

Although Qiuyue pears are currently facing sales pressure, industry insiders generally believe that with the implementation of production area adjustment measures and the dynamic changes in market demand, Qiuyue pears' market prospects are still promising. Especially during the upcoming Mid-Autumn Festival and National Day, fruit consumption will usher in the traditional peak season, which may bring a turning point in the sales of Qiuyue pears.

In general, the current sales of Qiuyue Pear are the result of the joint action of multiple factors, and all parties in the industrial chain need to respond together. Through quality improvement, channel innovation and marketing strategy adjustment, Qiuyueli is expected to regain consumers' favor and regain market vitality.