Autumn appreciation has become a hot topic during the National Day and Mid-Autumn Festival holidays, and the "ceilings" of autumn scenery are mostly in small cities.

Autumn appreciation has become a hot topic during the National Day and Mid-Autumn Festival holidays, and the "ceilings" of autumn scenery are mostly in small cities.

With the end of the National Day and Mid-Autumn Festival holiday, Autumn appreciation has become one of the most popular travel themes this year. Unlike previous years, this year more tourists choose to avoid popular scenic spots with crowds and explore the autumn scenery of niche cities. Data shows that in the past 10 days, the search volume of keywords such as "Autumn Appreciation", "Niqi City", and "Autumn Scenery Ceiling" has increased by more than 200% year-on-year. The following is structured data:

Why does autumn colors in the small town become the "ceiling"?

Compared with large cities or traditional scenic spots, the autumn scenery of small cities is more popular because of its original appearance and lower traffic. For example, the golden birch forests in Alshan, Inner Mongolia, the autumn customs in Wuyuan, Jiangxi, and the lakes and snow-capped mountains in Kanas, Xinjiang are complementary. These scenes are called "Autumn Scenery Ceiling" by tourists. On social media, the number of related topics read exceeded 1 billion times, of which the short video platform contributed more than 70% of the traffic.

Changes in visitors’ preferences: From “check-in” to immersive experience

During this year's holiday, tourists' behavior showed significant changes. According to statistics from the tourism platform, about 65% of tourists choose to stay in small towns for more than 3 days, far exceeding the average 1.5-day stay time of traditional scenic spots. The number of bookings for in-depth experience projects such as "Autumn Harvest Farming" and "Forest Hiking" has increased significantly. The following are the specific data:

Transportation and Accommodation: Small City Infrastructure Upgrade

The outbreak of tourism in small towns is inseparable from the improvement of transportation and accommodation conditions. The expansion of high-speed rail network coverage has allowed more small cities to enter the "3-hour tourism circle". For example, the Hefu High-speed Railway has driven autumn outings in southern Anhui, and the Hangzhou-Huangzhou High-speed Railway has helped small cities in western Zhejiang to rise in popularity. The homestay booking platform shows that during the holidays, the occupancy rate of boutique homestays in small cities reached 92%, but the price increase was only 50% of that in large cities.

In the future, as tourists' demand for personalized experience increases, autumn outings in small towns may become a long-term trend. Tourism experts suggest that small cities need to further explore cultural uniqueness, avoid homogeneous competition, and at the same time strengthen ecological protection to maintain the sustainable attractiveness of the "ceiling"-level autumn scenery.

(The full text is about 850 words in total)