Parent-child tours continue to be hot, and the peak tour relay at the end of August is staggered
The summer tourism market continues to heat up, and parent-child travel has become one of the most popular travel themes this year. As the end of August approaches, many families have begun to plan staggered trips, avoiding the peak of school opening and enjoying a more comfortable travel experience. The following is a summary of popular topics and hot content on the entire network in the past 10 days. Combined with structured data, we will analyze the current tourism market trends for you.
1. The popularity of parent-child travel continues to rise
According to data from major tourism platforms, the number of parent-child travel orders increased by more than 40% year-on-year in the first two weeks of August, and theme parks, coastal cities and natural scenic spots have become the most popular destinations. The following is a comparison of data from some popular parent-child travel destinations:
| destination | Order volume (year-on-year) | Popular Attractions |
|---|---|---|
| Shanghai Disneyland | +55% | Fantasy fairy tale castle, Creative Speed Light Wheel |
| Sanya | +48% | Yalong Bay, Wuzhizhou Island |
| Hangzhou | +36% | West Lake, Songcheng |
In addition, the consumption habits of parent-child travel have also shown new characteristics, and parents pay more attention to interactive experience projects, such as farm picking, handmade DIY, etc., accounting for 65%.
2. At the end of August, the staggered peak travel has become a new trend
As the school season approaches, some families choose to travel in the last week of August to avoid peak abortions and enjoy more favorable prices. Data shows that air tickets and hotel prices from August 25 to 31 fell by 20%-30% compared with the peak of the summer. Here are the price changes for popular destinations for staggered tours:
| destination | Air ticket prices (down from the previous month) | Hotel prices (down from the previous month) |
|---|---|---|
| Beijing | 25% | twenty two% |
| Chengdu | 28% | 30% |
| Xi'an | 20% | 18% |
The staggered tour is not only more affordable, but the traffic volume of the scenic spot has also been greatly reduced, making the tourists experience better. For example, reservation quotas for popular attractions such as the Forbidden City and the Great Wall are easier to obtain at the end of August.
3. Recommended popular ways to play parent-child tours
Combined with recent user feedback and platform data, the following three parent-child gameplay methods are the most popular among parents:
1.Nature Exploration: Forest hiking, stargazing and camping, accounting for 35%;
2.Cultural experience category: Such as ancient town tours and intangible cultural heritage handicrafts, accounting for 30%;
3.Theme park category: Such as Disney and Universal Studios, accounting for 25%.
In addition, short-distance surrounding tours are still the mainstream, with 2-3-day itinerary accounting for more than 60%, and high-speed rail tours have become the preferred mode of transportation.
4. Summary and Suggestions
The parent-child travel market remains strong at the end of the summer vacation, and staggered travel provides families with more flexible travel options. It is recommended that parents pay attention to the dynamic prices of air tickets and hotels, book high-quality properties in advance, and choose interactive projects to allow their children to have more growth experiences during their travels.
As the tourism market gradually recovers, the combination of parent-child travel and staggered travel will become an important trend in the future, providing more possibilities for family travel.
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