Tourism orders in Guizhou, Yunnan and other places increased significantly year-on-year, and the summer tourism market continued to heat up
With the arrival of the summer tourism peak season, the domestic tourism market ushered in a new round of growth. According to data from major tourism platforms, tourism orders in southwest areas such as Guizhou and Yunnan have increased significantly year-on-year, becoming a popular destination this summer. This article will analyze the reasons and trends behind this phenomenon based on popular topics and structured data from the entire network in the past 10 days.
1. Year-on-year growth data of tourism orders
| area | Year-on-year order growth rate | Popular Attractions | Main source of customers |
|---|---|---|---|
| Guizhou | 68% | Huangguoshu Waterfall, Xijiang Qianhu Miao Village, Libo Xiaoqikong | Guangdong, Sichuan, Hunan |
| Yunnan | 52% | Lijiang Ancient City, Dali Erhai Lake, Shangri-La | Shanghai, Beijing, Jiangsu |
| Sichuan | 45% | Jiuzhaigou, Daocheng Yading, Chengdu Panda Base | Chongqing, Shaanxi, Hubei |
| Guangxi | 38% | Guilin Lijiang, Yangshuo West Street, Beihai Yintan | Guangdong, Hunan, Guizhou |
2. Analysis of hot spots in summer tourism market
1.The demand for summer vacations is strong: This summer, many places across the country continued to have high temperatures, and Guizhou, Yunnan and other places have become summer resorts with their cool climatic conditions. Data shows that the number of hotel bookings in Liupanshui, Guizhou, Lijiang, Yunnan and other places increased by more than 80% year-on-year.
2.The national customs experience is popular: With the increase in the demand for cultural experience of young tourists, the search volume of ethnic scenic spots such as Qianhu Miao Village in Xijiang, Guizhou and Bai ethnic villages in Dali, Yunnan increased by 120% year-on-year.
3.The proportion of self-driving tours has increased: Affected by the epidemic, self-driving travel has become a more popular way of travel. The traffic volume of highways in Guizhou, Yunnan and other places increased by 35% year-on-year, and the number of car rental orders increased by 60% year-on-year.
3. New trends in tourism consumption
| Type of consumption | Year-on-year growth | Main population |
|---|---|---|
| High-end B&B | 75% | Post-90s and post-00s |
| Specialty catering | 62% | Family tourists |
| Cultural and creative products | 48% | Female tourists |
| In-depth experience project | 55% | High-income people |
4. Future development suggestions
1.Strengthen infrastructure construction: With the increase in the number of tourists, the reception capacity of some regions is facing challenges. It is recommended to accelerate the construction of supporting facilities such as transportation and accommodation.
2.Improve service quality: Optimize scenic spot management through digital means, reduce queue waiting time, and improve tourist satisfaction.
3.Develop special products: Combining local cultural resources, develop more immersive experience projects to extend tourists' stay time.
4.Strengthen publicity and promotion: Use new media platforms such as short videos to continuously output high-quality content and attract more young tourists.
Conclusion
The significant increase in tourism orders in Guizhou, Yunnan and other places reflects the good trend of the continued recovery of the domestic tourism market. With consumption upgrading and diversified tourists' needs, the tourism industry needs to continuously innovate products and services in order to seize development opportunities and achieve sustainable growth. It is expected that under the dual driving force of policy support and market demand, the tourism industry in the southwest region will continue to maintain a rapid development momentum.
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