Check in to a parent-child paradise, "brush" museum, and experience ancient customs are favored by parents and children's families
With the arrival of summer and holidays, the parent-child travel market ushers in a new round of boom. Data from the entire network over the past 10 days show that parents-child families prefer to choose interactive and educational and entertaining tourism methods, such as checking in theme parks, exploring museums, and immersively experiencing ancient customs activities. The following are structured data and analysis:
| Popular parent-child travel types | Popularity Index (Year-year) | Represents destination/event |
|---|---|---|
| Theme park check-in | +35% | Shanghai Disneyland, Beijing Universal Studios, Guangzhou Chimelong |
| Museum visit | +48% | Palace Museum, Shaanxi History Museum, Shanghai Science and Technology Museum |
| Ancient folk experience | +62% | Xi'an Tang Dynasty City never sleeps, Suzhou Garden Hanfu Tour, Hangzhou Songcheng |
1. Theme park: win-win situation for parent-child interaction and IP traffic
Data shows that Shanghai Disney's "Frozen" theme area and Beijing Universal Studios' "Harry Potter Magical World" have become the focus of check-in for parent-child tourists in recent times. Parents have reported that this type of park can not only meet children's entertainment needs, but also enhance parent-child relationships through IP role interaction. Some parks have also launched summer nightclub discounts to further stimulate passenger flow.
2. Museum: Study tours are rising
The museum's "Immersive Exhibition" and "Children's Guided Tour" have become the key to attracting family tourists. For example, the "Little Tutor" activity of the Forbidden City and the "Cultural Relics Restoration Experience" project of the Shaanxi History Museum increased by more than 50% year-on-year. Parents believe that such activities can allow children to "learn while playing" and meet the needs of quality education.
| Popular Museums | Parent-child specialty projects | Number of reservations (nearly 10 days) |
|---|---|---|
| Palace Museum | Little tour guide and cultural relics AR interaction | 12,000+ |
| Shanghai Science and Technology Museum | Science Experiment Show, Space Exploration Experience | 8,500+ |
3. Ancient Folk Customs: Cultural Experience Becomes a New Favorite
Ancient activities such as the "Tang Clothing Parade" in the Tang Dynasty City in Xi'an and the "Song Dynasty Market" in the Song City in Hangzhou attract parent-child families through role-playing and handicraft production. On social media, the number of readings on the topic #Training Children in Hanfu# has exceeded 200 million times, and some scenic spots have also launched parent-child packages, including clothing rental, photography and follow-up services.
Summary: The parent-child travel market shows three major trends
First, parents pay more attention to "educational attributes", and the proportion of museums and folk activities has increased; second, interactive experience projects (such as AR technology and role-playing) have become the standard configuration of scenic spots; third, social media check-in has driven the popularity of destinations, such as Xiaohongshu's "Parent-Child Tour Guide" notes increased by 40% month-on-month. In the future, parent-child products combining traditional culture and modern technology may continue to lead the market.
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