The 2025 China Cultural Tourism Industry Expo opened, showing new cultural and tourism industry
The 2025 China Cultural Tourism Industry Expo was grandly opened recently, attracting cultural and tourism enterprises, experts, scholars and tourists from all over the country to participate. The theme of this expo is "Technology empowers cultural and tourism, and innovation drives the future", and focuses on displaying new business forms, new technologies and new models of the cultural and tourism industry in recent years. The following are hot topics and hot contents on the entire network in the past 10 days. Combined with the highlights of the expo, we will present you with the latest developments in the cultural and tourism industry.
1. A list of popular cultural and tourism topics
According to the data monitoring of the entire network, the most popular cultural and tourism topics in the past 10 days mainly include: immersive experience, intangible cultural heritage innovation, smart tourism, rural tourism revitalization, etc. The following are the specific data:
| Hot Topics | Searches (10,000 times) | Discussion hot topic |
|---|---|---|
| Immersive experience | 120.5 | ★★★★★ |
| Intangible cultural heritage innovation | 98.3 | ★★★★☆ |
| Smart travel | 85.6 | ★★★★☆ |
| Rural tourism revitalization | 76.2 | ★★★☆☆ |
2. Highlights of the expo: Concentrated display of new cultural and tourism industries
At this expo, many companies demonstrated new technologies, new products and new models for the integration of culture and tourism. The following are the innovative achievements of some participating companies:
| Exhibited companies | Innovation Projects | Technical Highlights |
|---|---|---|
| XX Technology | AR Immersive Culture and Tourism Experience | Through AR technology, tourists can "travel" to the ancient times |
| YY Culture | Intangible cultural heritage digital activation platform | Use blockchain technology to protect intangible cultural heritage and realize digital inheritance |
| ZZ Travel | One-stop smart tourism platform | Integrate scenic spots, hotels, transportation and other resources to provide personalized services |
3. New trends in cultural and tourism consumption
As the younger generation becomes the main force of tourism consumption, cultural and tourism consumption has shown three major trends: personalization, experience and digitalization. The following is an analysis of cultural and tourism consumption data in the past 10 years:
| Consumer groups | Preference Type | Consumption proportion |
|---|---|---|
| Generation Z (18-25 years old) | Immersive experience, internet celebrity check-in | 35% |
| Generation Y (26-40 years old) | In-depth cultural tour, parent-child tour | 45% |
| Generation X (41-55 years old) | Health tourism, rural tourism | 20% |
4. Experts’ views: Future development direction of the cultural and tourism industry
Many experts at the meeting said that the future of the cultural and tourism industry will revolve around the deep integration of "technology + culture". The president of the China Tourism Research Institute pointed out: "The cultural and tourism industry is transforming from traditional tourist tourism to experiential and immersive tourism, and digital technology will become the core driving force for this transformation." In addition, topics such as rural tourism and intangible cultural heritage protection have also become the focus of discussion.
V. Conclusion
The successful holding of the 2025 China Cultural Tourism Industry Expo not only demonstrates new business forms and new technologies in the cultural tourism industry, but also points out the direction for the future development of the industry. With the continuous advancement of technology and the diversification of consumer needs, the cultural and tourism industry will usher in a broader development space.
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