Foreign tourists' "small town tour" is booming, and they go deep into the hinterland of China to "sweep goods" to visit ancient times

Foreign tourists' "small town tour" is booming, and they go deep into the hinterland of China to "sweep goods" to visit ancient times

Recently, an interesting phenomenon has emerged in the Chinese tourism market: more and more foreign tourists are no longer limited to first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, but are focusing on small and medium-sized cities in the hinterland of China. These tourists are not only keen on "sweeping goods" to buy special products, but also show a strong interest in the local history and culture. This article will combine popular topics and hot content in the past 10 days to analyze the data and reasons behind this phenomenon.

1. Pivot: Foreign tourists' "small town tour" grows rapidly

According to major tourism platforms and social media data, in the past 10 days, the number of searches and bookings for small and medium-sized cities in China have increased significantly. Here are some of the key data:

From the table, it can be seen that cities such as Lijiang, Dunhuang, Jingdezhen, and Kashgar have become popular choices for foreign tourists. These cities not only have a unique cultural heritage, but also provide rich shopping and experience opportunities.

2. Phenomenon analysis: Why do foreign tourists fall in love with "small town tour"?

1.Cultural Attraction: Small and medium-sized cities in China often retain more authentic traditional culture. For example, the Mogao Grottoes in Dunhuang, the Naxi Gulei in Lijiang, and the porcelain making technology in Jingdezhen are all "living fossils" in the eyes of foreign tourists.

2.High cost performance: Compared with first-tier cities, small and medium-sized cities have lower consumption levels, and tourists can enjoy a richer experience with less money. For example, buying handicrafts in Bazaar (market) in Kashgar is usually only half the price of a large city.

3.Social Media Promotion: In the past 10 days, short videos and photos about small Chinese cities have surged on platforms such as TikTok and Instagram. Many foreign tourists are attracted by these contents and plan a "check-in" trip.

4.Policy support: The Chinese government has vigorously promoted "all-region tourism" in recent years, and the infrastructure such as transportation and accommodation in many small and medium-sized cities has been significantly improved, providing convenience for foreign tourists.

3. Typical cases: "sweeping goods" and visiting ancient Chinese by foreign tourists

1.Jingdezhen: A paradise for porcelain lovers

In Jingdezhen, foreign tourists can not only visit the ancient kiln sites, but also experience the porcelain making process by hand. In the past 10 days, sales in the local ceramic market increased by 25% year-on-year, of which foreign tourists contributed nearly 40%.

2.Kashgar: The Window of Uyghur Culture

Kashgar's old town and Bazaar have become must-visit places for foreign tourists. Many tourists said that they can feel the most authentic Uyghur life here. In the past 10 days, the number of homestay bookings in Kashgar has increased by 35%.

3.Dunhuang: The Pearl of the Silk Road

The Mogao Grottoes and Crescent Spring in Dunhuang attracted a large number of foreign tourists. In the past 10 days, foreign tourists accounted for 30% of the ticket bookings in Mogao Grottoes, setting a record high.

4. Future Outlook: Potential and Challenges of Small Town Tours

Although the popularity of "small town tours" has increased, it still faces some challenges:

1.Language barriers: English services in many small and medium-sized cities have not yet been popularized, and foreign tourists may encounter difficulties in communication.

2.Tourist facilities: There are insufficient international flights and high-end hotels in some cities, limiting tourists' travel options.

3.Cultural differences: How to better show local culture to foreign tourists while protecting the authenticity of culture is a question that needs balance.

In general, the rise of "small town tours" for foreign tourists has brought new opportunities to China's tourism industry. In the future, as more small and medium-sized cities join the international tourism market, this trend is expected to continue to expand.

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