Clothing brand "What Lun" analysis report on hot topics on the Internet in the past 10 days
With the rapid development of social media and e-commerce platforms, clothing brand "What Lun" has recently become the focus of heated discussions. This article will conduct a structured analysis based on the data of the entire network in the past 10 days from hot search topics, user discussions, product performance and other dimensions to reveal the current popularity and market performance of the brand.
1. Ranking of hot search topics on the entire network
| Ranking | keywords | Search volume (10,000) | Month-on-month change |
|---|---|---|---|
| 1 | What Lun joint model? | 245.6 | +78% |
| 2 | What celebrities have the same style? | 189.3 | +42% |
| 3 | What is the ethics and quality controversy? | 156.8 | -15% |
| 4 | What Lun physical store opens | 132.5 | +210% |
2. Popularity of discussion on social media
| Platform | Amount of discussions (articles) | Proportion of positive reviews | core topics |
|---|---|---|---|
| 128,000 | 68% | Celebrities bringing goods effect | |
| little red book | 93,000 | 52% | Outfit Sharing |
| Douyin | 246,000 | 75% | Unboxing review |
3. E-commerce platform sales data
| Platform | Sales (10,000 yuan) | Hot item | Price per customer (yuan) |
|---|---|---|---|
| Tmall | 3280 | Joint sweatshirt | 459 |
| Jingdong | 2150 | casual pants | 299 |
| Douyin Mall | 1870 | Limited edition T-shirt | 199 |
4. In-depth analysis of hot events
1.Joint series detonates the market: The co-branded model with a well-known designer sold out within 3 days of its launch, and related topic views exceeded 500 million, showing the brand’s strong marketing capabilities and fan stickiness.
2.Physical store expansion strategy: The brand opened 12 new offline stores in 10 days, all located in the core business districts of first- and second-tier cities. The average daily customer flow of a single store reached 3,000 people. The online and offline integration strategy has achieved remarkable results.
3.Quality disputes continue to ferment: Although the proportion of negative discussions has declined, complaints about fabric shrinkage still account for 23% of total customer service calls. It is recommended that brands strengthen supply chain quality control.
5. Consumer portrait data
| age group | Proportion | Buying preferences | Repurchase rate |
|---|---|---|---|
| 18-25 years old | 42% | Trendy items | 31% |
| 26-30 years old | 35% | Basic model | 45% |
| 31-35 years old | 18% | business casual | 28% |
6. Forecast of future trends
1. As the autumn and winter new product release season approaches, brand search popularity is expected to continue to rise. It is recommended to deploy marketing resources in advance.
2. Sales through the live streaming channel increased by 320% year-on-year, showing that this channel has become a new engine for brand growth.
3. Overseas social media exposure has increased significantly, suggesting the possibility of brand international expansion.
Through the structured analysis of the entire network data, it can be seen that the clothing brand "What Lun" is in a period of rapid growth, with remarkable results in joint marketing and channel expansion, but attention must be paid to the continuous optimization of product quality. If the brand can consolidate its product foundation while maintaining innovation, it is expected to occupy a more important position in the highly competitive apparel market.
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