What brand is plum blossom?
Recently, discussions about the "Plum Blossom" brand have become increasingly popular on major social platforms and search engines. Many consumers are curious about which field "Plum Blossom" is a brand, and what its product features and market positioning are. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of the background, product lines and market performance of the "Plum Blossom" brand.
1. Plum Blossom Brand Background

The "Plum Blossom" brand has a long history in the Chinese market, which can be traced back to the mid-20th century. It mainly involves the following areas:
| field | brand ownership | Establishment time |
|---|---|---|
| sportswear | Plum Blossom Sportswear (old domestic brand) | 1947 |
| car | Wuling Motors (some model codes) | Not applicable |
| food | Meihua Biotechnology Group | 2002 |
2. Analysis of recent hot topics
After sorting through the data of the entire network in the past 10 days, the hot discussions about the "Plum Blossom" brand mainly focus on the following aspects:
| topic type | heat index | Main discussion platform |
|---|---|---|
| retro sports trend | 85.2 | Xiaohongshu, Douyin |
| The revival of domestic old brands | 76.8 | Weibo, Zhihu |
| Amino acid products | 68.4 | Professional forum |
3. Detailed explanation of Meihua sportswear brand
As the most recognized "Plum Blossom" brand, its sportswear has recently become popular again due to the retro trend:
| Product series | Classic | price range |
|---|---|---|
| retro sports suit | The same style as the Plum Blossom 1984 National Team | 299-599 yuan |
| Professional training clothes | Quick drying series | 159-399 yuan |
| Joint limited edition | Forbidden City Cultural Co-branding | 599-1299 yuan |
4. Other “Plum Blossom” related brands
1.Meihua Biotechnology: Mainly engaged in amino acid and its derivative products. Recently, the topic of supply chain has attracted industry attention.
2.Wuling "Plum Blossom" model model: Some Wuling mini-cars are called "Meihua brand" cars by consumers because of their plum blossom-shaped logo.
5. Consumer evaluation data
| Evaluation dimension | Positive rating | Main evaluation points |
|---|---|---|
| Sportswear quality | 92% | Comfortable fabric, classic fit |
| design style | 88% | Nostalgia, national trend elements |
| Cost-effectiveness | 85% | Affordable price |
6. Market development trends
According to recent industry data analysis, the "Plum Blossom" brand, especially the sportswear line, has shown the following development trends:
1. Q3 sales in 2023 will increase by 210% year-on-year, reaching a record high
2. The proportion of consumers aged 25-35 has increased to 58%, and the trend of youth is obvious.
3. The contribution rate of online channels exceeded 75%, and e-commerce platforms became the main growth engine.
7. Purchase suggestions
For consumers who want to buy "Plum Blossom" products, it is recommended:
1. Look for the official flagship store to avoid buying imitation products.
2. Pay attention to brand co-branded models, which have high collection value
3. It is recommended to buy sportswear in normal sizes, and the styles are more traditional.
Conclusion:"Plum Blossom", as a national brand carrying the memories of generations, is taking on new life through product innovation and marketing upgrades. Whether you are young people pursuing retro fashion or middle-aged and elderly people who miss classics, you can find your own "plum blossom" complex in this old brand.
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