Yi Mengling's "Pure Desire" character collapses: false propaganda and the trust crisis of the Internet celebrity economy

Yi Mengling's "Pure Desire" character collapses: false propaganda and the trust crisis of the Internet celebrity economy

In recent years, the Internet celebrity economy has risen rapidly and has become an important phenomenon in the social media era. However, as the influence of internet celebrities expands, false propaganda and character collapses have also occurred frequently. Recently, the well-known internet celebrity Yi Mengling has caused widespread discussion due to the collapse of her "pure desire style", once again pushing the trust crisis of the internet celebrity economy to the forefront.

1. Event background

Yi Mengling quickly became popular with her "pure desire style", and her image of pure and sexy coexisting has attracted a large number of fans. However, recently, some netizens revealed that the photos and videos on social media had serious photo editing and false propaganda, and even old photos with huge gaps in their early years were exposed, resulting in the complete collapse of the "pure desire" character.

2. Pivot: The universality of false propaganda by internet celebrities

As can be seen from the above table, false propaganda occurs on major social platforms, among which the fields of beauty, clothing and lifestyle are particularly serious. The Yi Mengling incident is just the tip of the iceberg, reflecting the widespread trust problem in the Internet celebrity economy.

3. The trust crisis of the Internet celebrity economy

1.Decline of fans: With the increase in false propaganda incidents, fans' trust in Internet celebrities has been greatly reduced. A survey showed that more than 60% of netizens said they would be skeptical of the products recommended by internet celebrities.

2.Increased risk of brand cooperation: Brands are more cautious when choosing Internet celebrity cooperation, and are worried about the negative impact of the collapse of their personality. Some brands have begun to turn to amateur promotion or self-built content teams.

3.Industry supervision is becoming stricter: In recent years, regulatory authorities have strengthened the rectification of chaos in the Internet celebrity economy and required the platform to strictly review and punish false propaganda.

4. Netizens hotly discussed: The public opinion trend of the Yi Mengling incident

Judging from the public opinion trend, most netizens are critical of the false propaganda behavior of Internet celebrities, believing that this behavior has damaged the trust of fans and the healthy development of the industry.

5. Future Outlook: How to rebuild trust in the Internet celebrity economy?

1.Strengthen the authenticity review of content: The platform should establish a stricter content review mechanism and crack down on false propaganda.

2.Improve the professional qualities of Internet celebrities: Internet celebrities should pay attention to their professional qualities, avoid excessive packaging and false publicity, and win the trust of fans with real content.

3.Promote industry self-discipline: Industry associations and regulatory departments should jointly formulate industry standards to promote the development of the Internet celebrity economy towards standardization and transparency.

The Yi Mengling incident once again reminds us that the healthy development of the Internet celebrity economy cannot be separated from authenticity and trust. Only by returning to the original intention can the sustainable development of the industry be achieved.