The 2016 "Monkey Thunder" detonated the entire Internet: Looking back at the hot topics and memories of the Year of the Monkey in those years
2016 is the Year of the Monkey in the Chinese lunar calendar, and the Spring Festival Gala mascot "Kangkang" (nicknamed "Monkey Sai Lei") has become a phenomenon-level topic due to its unique shape. Looking back now, the Year of the Monkey is not only a symbol of traditional culture, but also closely intertwined with the social hot spots of the year. The following uses structured data to sort out the top ten popular events related to the Year of the Monkey in 2016, and attaches comparative hot spots in the past 10 days (with 2023 as a reference).
| Hot events in the Year of the Monkey 2016 | Related data/keywords |
|---|---|
| Spring Festival Gala mascot "Monkey Sai Lei" | The Weibo topic has been read more than 200 million times, and the number of downloads of derivative emoticon packs has exceeded 5 million. |
| "Journey to the West" IP boom | The movie "Journey to the West: Monkey King Beats the Bone Demon Three Times" has a box office of 1.2 billion |
| AlphaGo defeated Lee Sedol | Artificial intelligence defeated a nine-dan Go player for the first time, with more than 100,000 global media reports |
| rio olympics | The Chinese delegation won 26 gold medals, and Fu Yuanhui's "Prehistoric Power" emoji package has been circulated over 100 million times |
| The explosion of live streaming industry | The number of platforms exceeds 200 and the number of users reaches 325 million |
Comparison of hot spots across the entire network in the past 10 days (2023 reference)
| Current hot topics | heat index |
|---|---|
| Hangzhou Asian Games | The total reading volume of related topics on Weibo exceeds 5 billion |
| OpenAI releases GPT-4 Turbo | Global technology media coverage rate is 98% |
| "It's over!" "I'm Surrounded by Beautiful Women" game becomes a hit | Steam's peak number of simultaneous online players exceeds 60,000 |
| Mycoplasma Pneumonia Medication Guide | Baidu search index rose 320% week-on-week |
An in-depth interpretation of cultural phenomena in the Year of the Monkey
The popularity of "Monkey Race Thunder" in 2016 is no accident:
1.Innovative expression of traditional culture: Combining Peking Opera facial makeup with 3D modeling to arouse young people’s attention to intangible cultural heritage
2.Participatory communication: There are 370,000 emoticons created by netizens, and UGC content accounts for 68%.
3.Zodiac economic effects: Sales of gold jewelry with the theme of the Year of the Monkey increased by 45% year-on-year, and the market size of cultural and creative products reached 8 billion yuan
Hot topics from the Year of the Monkey to the AI era
Comparing the hot spots in 2016 and 2023 can be seen:
-Technology iteration: From AlphaGo to GPT-4, artificial intelligence moves from professional fields to mass applications
-Communication method: The live broadcast craze has been upgraded to the Yuanverse social network, and the growth rate of VR live broadcast has reached 200%.
-cultural consumption: Westward Journey IP development extends to immersive drama, and the domestic live entertainment market exceeds 120 billion
Looking back at the Year of the Monkey in 2016, the topics that aroused national discussion are not only a tribute to traditional culture, but also a prelude to technological change. Nowadays, "Monkey Thunder" has become a symbol of collective memory in the Internet era, and the communication logic behind it continues to influence the current hot spot generation mechanism.
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