What does IP toy mean?
In recent years, with the rapid development of animation, games, film and television and other cultural industries,IP toysGradually becoming a hot commodity on the market. Many consumers are still unclear about the concept of IP toys. This article will introduce in detail the definition, classification, popular IP toy cases and market trends to help everyone better understand this emerging field.
1. Definition of IP toys
IP toys, namelyIntellectual Property Toys, refers to toy products developed based on IP images such as well-known animation, movies, games, literature, etc. These toys usually have a high degree of restoration and collection value, which can attract IP fans and toy enthusiasts to buy.
2. Classification of IP toys
IP toys can be classified according to different IP sources and toy types. The following are common classification methods:
| Classification criteria | Type | Example |
|---|---|---|
| IP source | Animation IP | "Demon Slayer: Kimetsu no Yaiba" and "One Piece" |
| Movie IP | "Marvel" "Harry Potter" | |
| Game IP | "Genshin" "Pokémon" | |
| Literary IP | "Journey to the West" and "The Romance of the Three Kingdoms" | |
| Toy type | Figure | PVC models, action figures |
| blind box | Bubble Mart, gashapon | |
| Construction toys | Gunpla, Lego co-branded | |
| stuffed toys | Disney dolls, LINE FRIENDS |
3. Recent popular IP toy cases
The following are IP toys and related topics that have been hotly discussed on the Internet in the past 10 days:
| IP name | Toy type | heat index | Popular reasons |
|---|---|---|---|
| "Original God" | Figures, blind boxes | ★★★★★ | New character "Funina" figure pre-sale is hot |
| "Spy's House" | Plush toys, gashapon | ★★★★☆ | Aniya merchandise continues to be a hot seller |
| "Transformers" | Assembling model | ★★★☆☆ | Movie "Transformers 7" linked toys launched |
| "Pokémon" | cards, plush | ★★★★☆ | New series of cards sparks collection craze |
4. Market trends of IP toys
1.More joint collaborations: More and more brands are co-branding with popular IPs to launch limited-edition toys, such as Uniqlo and "Pokémon" co-branded T-shirts, Starbucks and "Disney" peripheral cups, etc.
2.The blind box economy continues to be booming: The blind box method is loved by young consumers because of its fun and collectibility. Brands such as Bubble Mart and 52TOYS continue to launch new IP blind box series.
3.Combination of virtual IP and physical toys: With the rise of the metaverse and digital collections, some IP toys have begun to be bound to NFT or virtual images to enhance the interactive experience.
4.The rise of Guochao IP: Domestic original IPs such as "Fox Fairy Matchmaker" and "Inhuman" are gradually recognized by the market, and the sales of related toys are growing rapidly.
5. How to choose IP toys?
1.Pay attention to genuine authorization: When purchasing IP toys, be sure to choose officially authorized products to avoid buying pirated or low-quality products.
2.Choose IP according to preference: Give priority to IPs that you are familiar with, such as your favorite anime and game characters, which can stimulate your interest in collecting.
3.Pay attention to toy materials and safety: Especially children's toys must comply with national safety standards and avoid containing harmful substances.
4.Rational consumption: Random sex toys such as blind boxes are easy to get addicted to, so it is recommended to set a budget to avoid over-consumption.
Conclusion
IP toys are not only toys, but also an extension of cultural IP, carrying fans' emotions and collection value. With the continuous development of the IP industry, the IP toy market will become more diversified in the future, bringing more surprises to consumers. I hope this article can help everyone better understand IP toys and find your favorite collectibles!
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